The most crucial part of any interview is the freedom one allows and the ability to connect to the interviewee. A deep sense of understanding of body language and skills to extract unbiased data is an art.An in-depth interview presents an opportunity to tap the hanging grapevines and get the latest information, right from the horse’s mouth. It requires a well-planned discussion guide and can be done either as a part of a multi-step design or on a stand-alone basis depending on the purpose of research. Additional techniques can also be used along with this type of methodology.
